After much deliberation, we have finally decided on a new logo. During our first few years running the blog we wanted to focus on the content. Despite our pride, in the articles we wrote and the content we provided, we always had a nagging feeling that the logo didn’t fully articulate what our blog was about. The reason we chose “The 93rd Minute” isn’t purely because of its significance in the football community (although that is well-documented).
The full reason is based on what that time frame signifies. When the game is deep into injury time and each play could be the last, there’s an extra scrutiny on every action. Any wrong pass or an extra dribble could kill the play and the team’s last chance at redemption. In order to succeed, there needs to be a certain level of confidence and fluidity within the team which comes with the belief that your team will get that one chance and you will bury it. In our blog, we know that we might not compete with the biggest football blogs out there but we are confident that for those of us who read us we will capitalize on that chance with great content and quality writing.
Therefore, this blog is simplified to make it easier to interpret and more shareable. We have removed the unnecessary clutter. What is left is the basics. Stripped down to minimize extraneous activities so we can focus on what really matters. Time is always running out but we’ll make sure to always deliver. Thanks for continuing to read!