On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.
Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.
These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
This is a campaign from the World Food Programme, the world’s largest humanitarian agency fighting hunger worldwide. In emergencies, they get food to where it is needed, saving the lives of victims of war, civil conflict and natural disasters. WFP is part of the United Nations system and is voluntarily funded.
On average, WFP reaches more than 80 million people with food assistance in 75 countries each year. About 11,500 people work for the organisation, most of them in remote areas, serving the hungry.
Support The United Nations World Food Programme and Zlatan Ibrahimović’s fight against hunger at http://WFP.org/805millionnames
This was briefly touched on in our Monday Musings blog post but I felt like it deserved it’s own post as well. World hunger is a very serious problem and for many soccer fans it is a problem we are unfamiliar with. Most of us are lucky to not have to go to bed hungry but there are millions of people in this world who do not have the luxury. Only a player of Zlatan’s notoriety could make enough of a statement to get this problem the attention it deserves so it is great that he has accepted this responsibility. After reading his autobiography it is apparent that Zlatan is very familiar with this problem from his own experiences growing up so one can see how this is a problem very close to his heart. It’s also great the way he went about supporting this cause. In this day and age it takes creativity to make something go viral and gain attention and his method seems to have done just that. I just hope Zlatan plays until his forties because not only is his talent superhuman but he has also has a superhuman heart.