Guinness Producers Diageo Could be Next Premier League Sponsor

Barclay’s began its £120 million sponsorship of the Premier League in 2012. This 3 year deal comes to end at the end of this season and Barclays has said that it will not renew its sponsorship with the league. So who is in the running? It is looking like a £150 million, 3 yr deal will be on the cards with Samsung, Ford, Mastercard, and Guinness as the frontrunners for Premier League rights.
Who wouldn’t want a frosty Guinness both on his jersey but as part of the after party? £150 million is a lot of money to dole out just to get your name on some jerseys. But, I imagine that the domestic and global exposure would be enough to make it worthwhile. Let’s be hopeful that Guinness can find a way to secure the sponsorship and have one tonight in its honor.


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