With the announcement of the FIFA Ballon d’Or shortlist today, the spotlight again falls on two of football’s current greats, four time winner, Lionel Messi and two time winner and current holder of the title, Cristiano Ronaldo. But how do the pair compare off the pitch?
This is a very interesting study and it is astounding how much each player’s social media pages are worth. Cristiano Ronaldo may not be better than Messi, depending on who you ask, but his social media prowess is second to none in the soccer world. He knows what he’s doing. It also helps that he has a more marketable personality. Some may seem him as arrogant and be annoyed by his pretty boy persona but there is no denying it has helped his international popularity. There is a saying that “all publicity is good publicity” and here this seems to apply. Many people may like Messi better because of his humility and quiet-nature; however, it is Cristiano’s personality that has contributed to his marketability. Head over to the link above to read more of Repucom’s insights. It is a very interesting read.