— Milwaukee Bucks (@Bucks) October 16, 2014
We respect fan squads everywhere. From Milwaukee to Portland to Kansas City to Germany. Our goal is build another great one at the @BMOHBC!
— Milwaukee Bucks (@Bucks) October 21, 2014
The proposed iteration of a Bucks supporters group is a rehash of Squad 6, a group organized and paid for by former Bucks player, and Australian, Andrew Bogut in 2009. That year, Bogut purchsed 100 lower-level tickets for every home game and gave them out to fans who he felt would raise the noise level and atmosphere inside the arena. But Squad 6 seems to have dissolved around the time Bogut was traded by the Bucks in 2012.
One characteristic that has always made MLS supporters groups special is the organic nature by which they formed and are still run to this day. It was the fans who wanted join together and support their team.
Can it work in the NBA if the teams take on the responsibility themselves for creating the supporters group? If it does, it could prove a game-changer for a smaller market team like the Bucks.
It is no secret that other sports teams in the US are jealous of the supporters sections of soccer teams both in MLS and around the world. The Milwaukee Bucks recent initiative just confirms what we have already assumed. If you have ever been to a soccer game and a basketball/football/hockey/baseball game it is clear there is something missing in the latter. Why the fans don’t sing songs or have chants is most likely a cultural phenomenon because from what I’ve heard the fans in Euroleague basketball are just as intense as their soccer counterparts. Since MLS takes its cue from already established international soccer traditions they were not prey to the preconceived notion that American sports fan have of how they conduct themselves during sporting events. However, in every other sport outside MLS American sports fans do not have the mentality to start their own supporters group because it is a foreign concept to them. The Bucks are trying to change that but the main problem with that is they are doing it rather than their fans. The change towards having supporters groups in the NBA has to start somewhere but it seems unnatural for a team to initiate the change. Although supporters groups interact with their club and the league, they are not directly controlled by either. It will be an interesting dynamic that will need to be handled carefully if it wants to enjoy long term success.