Anti-Gambling Ad Falls Flat in Singapore

An anti-gambling campaign named “Kick the Habit” began in Singapore at the start of the World Cup. The campaign’s intention was to increase awareness about gambling, especially during this worldwide event during which gambling increases. Unfortunately, the ad above ran during halftime of the semi-final between Germany and Brazil, when Germany were up 5-0 and subsequently went on to win 7-1. With that in mind the spot feels like a Saturday Night Live skit and you expect a laugh track when the “punch line” is delivered.

Not to make light of how serious a habit like gambling can be or the good intentions of the Kick the Habit campaign. If only they had an alternate ad where the money was put on Brazil.


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