This is classic. The looks on the faces of these three Ajax players and coach Frank de Boer is priceless. These days, teams get almost 4 different jerseys before each season and it is well-documented that some of them can be pretty ugly. Therefore, it is no surprise that these Ajax players and coach believed Ajax marketing director Edwin van der Sar and the adidas staff when they presented these jerseys. On another note, it’s good to see adidas are able to poke fun at themselves. The effect is a funny video with a lot of marketing potential.