Pikachu On Japan’s World Cup Jerseys

If you haven’t heard either online or during our most recent Google Hangout, it was recently announced that adidas and Pokemon will further enhance the partnership they formed earlier in the year by releasing replica jerseys with Pikachu on the front. This move, like the other merchandise adidas and Pokemon have released together since they formed their partnership, is intended to attract younger fans to soccer. We shall see if this move pans out but I have to say I’m disappointed that the Japanese national team will never actually suit up in these during the World Cup. Who knows, maybe Pikachu could have fired Keisuke Honda and crew into the knockout round…

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