Inside The World Cup Ball: Adidas’ Most Tested Ever

With just over a month until the World Cup in Brazil kicks off, Bloomberg paid a trip to Adidas’ innovation center at its headquarters in Germany. Antonio Zea, the head of Adidas’ innovation team for soccer, explains the “Brazuca,” the soccer ball designed for the World Cup finals starting next month.

The amount of thought and engineering that goes into creating these balls is astounding. I always wrongly assumed that the movements of different soccer balls was “all in my head”. In other words, if I shanked a shot then it wasn’t the ball that led to that bad shot but the shot itself. Although that is probably still the case within my experiences (I rarely played with the higher end soccer balls) I would love to kick this ball and see how it behaves differently when compared to the other soccer balls in my possession. Hey adidas want to send the93rdminute a free one?


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