Check out this awesome marketing campaign from Brahma beer. They will be making beer with barley that they have harvested from Brazil’s National team’s training ground. This is one of the most phenomenal ideas I have ever heard regarding marketing around the World Cup. If I was Brazilian I would buy cases of this stuff and only drink this beer during the World Cup. I will still probably buy several cases of this stuff and I’m American. Future soccer/sports marketers take note, this is how you advertise your product around a major soccer tournament.